![How data simplifies core business decisions](http://ec2-44-226-10-251.us-west-2.compute.amazonaws.com/wp-content/uploads/2019/08/Screen-Shot-2019-08-23-at-10.12.34-AM-400x518.png)
From the million points we derive the one: How data simplifies core business decisions
China’s massive consumer market presents an enticing opportunity for global outdoor brands. Appreciation for foreign products and growing affluence among a large segment of the Chinese population combine to create a win-win for brands looking to target new customers, expand markets, grow worldwide revenue, and gain an edge on competitors.